Books on Identity:

How to Design Logos, Symbols and Icons:
24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
by Gregory Thomas
Publisher: How Design Books, 2003
Amazon:'Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs'
Amazon.com


Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
Publisher: Wiley; 1 edition, 2003
'presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed.'
Amazon.com

Designing Brands: Market Success Through Graphic Distinction
by Emily Schrubbe-Potts Rockport
Publishers - 01 October, 2000
'seventeen graphic branding projects featured in this book illustrate the innovative graphic design concepts taking products and services to the top of the marketplace and consumer consciousness.'
Amazon.com

Process Visual: Development of a Corporate Identity
by Wolfgang Schmittel
Publisher: Hastings House Pub, 1978
Text in English, German and French, 225 pages
Publisher: ABC-Edition
Amazon.com


Design: the World of Minale Tattersfield
by Jeremy Myerson, Edward Booth-Clibborn
Publisher: Booth-Clibborn Editions, 1990
'about the sucessful brand building campany'
Amazon.com


How to Design a Successful Petrol Station
by Minale Marcello
Publisher: Booth-Clibborn, 2000
'detailed information regading design of major petrol stations from around the world'
Amazon.com