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Books on Identity

Recommended list of essential books:

Product Design
.    Automobile Design
.    Toy Design
.    Ergonomics



Books on Identity:

How to Design Logos, Symbols and Icons:
24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
by Gregory Thomas
Publisher: How Design Books, 2003
Amazon:'Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs'

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
Publisher: Wiley; 1 edition, 2003
'presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed.'

Designing Brands: Market Success Through Graphic Distinction
by Emily Schrubbe-Potts Rockport
Publishers - 01 October, 2000
'seventeen graphic branding projects featured in this book illustrate the innovative graphic design concepts taking products and services to the top of the marketplace and consumer consciousness.'

Process Visual: Development of a Corporate Identity
by Wolfgang Schmittel

Publisher: Hastings House Pub, 1978
Text in English, German and French, 225 pages
Publisher: ABC-Edition

Design: the World of Minale Tattersfield
by Jeremy Myerson, Edward Booth-Clibborn
Publisher: Booth-Clibborn Editions, 1990
'about the sucessful brand building campany'

How to Design a Successful Petrol Station
by Minale Marcello
Publisher: Booth-Clibborn, 2000
'detailed information regading design of major petrol stations from around the world'

Design in India

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